DISQUS

Bob Caswell: Results of Radiohead Experiment: 38% of Downloaders Pay an Average of $6

  • Logan · 2 years ago
    and the artist gets at least some money.
  • Bob Caswell · 2 years ago
    Well, it has potential. But if you're independent and unknown, how would you get more than your mom to download your album from your equally as unknown site?

    And even if a band did get some minimal traction, I'm thinking they'd still scrap this model at the first sign of a record deal. But, at the same time, I've heard record deals can be pretty bad from the standpoint of the artist.

    I guess the question is, how much traffic / downloads / pay would you need as an artist to stick with this model over the traditional? I'm assuming there's no one right answer; it varies widely.