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http://bobcaswell.com/2008/01/13/netflix-preemptively-takes-on-apple-unlimited-online-movies/ -
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So, this is 1/2 tech wish and 1/2 apple rumor (sorry for the rumor half). Rumor part: Apple to offer movie downloads as RENTALs You can read a Wall Street Journal article about it (HERE). Now, the good WISH part: WISH 1: Please, please, please let us pay $20 a month for unlimited rentals. Be the digital netflix and everyone will love it. If I have to pay 1.99 per rental (and especially if it's more) I'll use it occassionally, and apple would maybe make $100 off me during the year. BUT - if I could pay $20 a month for unlimited rentals, I'd sign up right away and apple would have $240 of my cash. No problem. WISH 2: Sync this to the freakin iPhone and iPodTouch. If I rent a movie, let me do it wirelessly via my iPhone too. Particularly if I'm paying 1.99 per rental (which is just a price I've made up - btw), I want iTunes to remember that I rented it on my desktop, and let me also download it to my handheld device/whatever without paying for it again (and vice versa). If you make iTunes remember where I stopped watching it on my machine, and then let me download it to my iPhone while I'm at the coffee shop it remembers where I left off - well, hell, you'd almost have my faith in Apple won back over again.
I'm with you... But I'm not holding my breath. As sexy as Apple is, they often stop short of giving me exactly what I want.