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Bob Caswell

Media consumer, tech enthusiast, and blogger
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My $.02 on Apple’s Response to Microsoft’s Response

Started by Bob Caswell · 8 months ago

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9 comments

  • peskypescado

    8 months ago

    The other ridiculous part is that Microsoft spent about $8 billion on R&D last year and the Vista campaign is only $300 million, so the piles of cash in the ad are wrong.
    reply
  • Bob Caswell

    8 months ago

    Very well said! It does look even worse for Apple from within that context.
    reply
  • Chris

    8 months ago

    Didnt you say that gizmodo is pretty pro Apple before? But yeah, they've been getting a lot of crap for the extra glossy screens and making firewire exclusive to the pro model.

    -Chris
    reply
  • Dr.DUH

    8 months ago

    I think you all missed the point -- The Apple guy does not, in any way even hint that $350 million isn't a totally reasonable amount to spend on advertising. The bite is that it so outweighs the amount spent on development.

    Another observation -- there's all this talk about Apple having just (barely) 10% of the market. This is usually touted within 2 sentences of claims that Apple's stuff is twice as costly as "regular" stuff. Logical inference; Apple may have 10% of the market, but (being twice as expensive) gives them nearly 20% of the market's revenue! (18.18...%)
    reply
  • Bob Caswell

    8 months ago

    Dr.DUH-

    peskypescado's comment above nullifies your first paragraph: $300 million ad budget as compared to $8 billion in R&D... How does the little number outweigh the big one?
    reply
  • Jessica Shumway

    8 months ago

    Hi Bob. Have you ever taken a mac for a spin? All I'm sayin is that you would be surprised with how fun and aesthetically pleasing it can be! Hehehe

    But I'm biased!

    How are things going in Washington?
    reply
  • Nancy| Cheap Nintendo DS Games

    7 months ago

    I absolutely love these Mac vs PC commercials. However, as funny and effective these commercials may be, I just can't justify opting for Apple products (macbook/ipod) when there are far less expensive alternatives out there that can do the same thing.
    reply
  • Rez

    8 months ago

    I dont think its about how expensive they are , its about how great they work. why do people miss that >?
    reply
  • Bob Caswell

    8 months ago

    Maybe because -- for a lot of people -- "work great" is something that's already happening... without paying a premium.
    reply

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