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http://bobcaswell.com/2007/10/29/google-unveiling-gphone-plans-in-two-weeks-wants-to-change-the-cellphone-industry/ -
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Cheers for the info, I'll be watching for this announcement. =)
My 2 cents.
The thing that google can do to change the industry is to allow their phones to seamlessly move from the celular network to a wireless internet connection without dropping the call (ala tmobile). This is the only thing that google might be able to do that will change the cell market.
I guarantee you that if they sell the phone at a good price by itself, carriers will start offering SIM-only plans, where you don't have to get their subsidized cell phone or sign up for some long period contract.